Red Shell Loftie Clock

A considered alternative to phone alarms with a clean, understated design that integrates with any space. The Loftie uses a gentle two-phase wake system and offers calming soundscapes, white noise, and wellness content to support better sleep routines. Its clean interface and thoughtful functionality make unplugging from devices feel natural rather than difficult.

Complete blackout mode ensures no light leakage for dark sleeping spaces. Adjustable brightness and volume settings, offline functionality, and Bluetooth connectivity. Wirecutter's Best Alarm Clock pick, five years running.

Available in two top grill colors.
6.5 × 2.75 × 2.75" 
2.4 GHz WiFi required
5-hour backup battery
WiFi-optional mode available